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Whilst it is fair to say that Internet marketing has certainly had an effect on offline trading figures, the comparisons are not directly proportionate for the simple reason that the Internet has opened up huge new markets which were not feasible before this ‘information superhighway’ was born. The interactive nature of Internet marketing, and the low costs involved in distributing information and media to a global audience, makes a very attractive platform for any business model, regardless of size. Latest figures from credit card companies report a 15 billion dollar turnover from Internet sales in the last year, and rising rapidly. So it is not surprising that budgets for Internet marketing are taking a bigger slice of the advertising cake and the numbers of individuals earning their living directly from Internet marketing are ballooning off the scale.Internet marketing draws together all the creative and technical aspects of the Internet, which include design, development, advertising and sales, and the techniques used in Internet marketing include search engine marketing, email marketing, affiliate marketing, online advertising and more recently, social media marketing methods as employed in blog marketing, and viral marketing.Internet marketing is the process of building, growing and promoting a business individual or organization through any online activity including websites, blog sites, article marketing, press releases, online market research, email marketing, and online advertising. In order to fully comprehend the huge benefits offered by the Internet marketing process, it is difficult not to draw comparisons with offline marketing methods, but it has to be remembered that one is not a replacement for the other. Internet marketing and offline marketing will both have an important part to play in the future of any business, assuming it is not purely Internet based. Let us now look at the benefits that Internet marketing has to offer..Low CostSince the Internet can be regarded as a ‘free for all’ activity center where information is shared freely with all interested parties, the cost involved in the overall Internet marketing strategy is relatively low. Apart from the obvious expenditure incurred in operating a web site, a large proportion of the budgets set aside for Internet marketing will typically be swallowed up by services and resources offering expertise in the various marketing techniques that fall under the Internet marketing umbrella. For example, Search Engine Optimization plays an important role in the positioning of a web site in search engine rankings and the larger organizations will often employ the services of a search engine optimization company to carry out this duty. Equally there are Internet Advertising Agencies available to handle all aspects of online advertising. Smaller companies or sole traders may carry out their own search engine optimization and advertising campaigns and would need only a few hundred dollars budget for marketing software tools. Either way, the overall cost of Internet marketing is much lower than the cost of a similar offline campaign.Work From Any LocationAll activities that fall under the Internet marketing banner can easily be organized from a laptop computer. Most communications are made using online contact forms, email or instant messenger, and payments for items such as web site hosting, internet marketing software tools and resource fees can all be paid online using a credit card. Web site design and management is also another area of Internet marketing easily managed from a laptop computer. The versatility of the ‘laptop’ means that these duties can be carried out from any location and therefore those involved in the Internet marketing fraternity can easily work from a simple home office, or even when away from home. Commuting is totally unnecessary.The Level Playing FieldUnlike offline commerce, the use of Internet marketing techniques now make it possible for an individual or sole trader to compete with the larger organizations in his online business. It’s true that a larger company whose name was on everyone’s lips would have a head start in the marketing of their web site, and a larger presence in the search engine pages, beyond that the doors are opened and it’s quite common to see a smaller commercial outfit riding higher than their much larger competition in search engine results. Yes the online advertising budgets would be much bigger for the national companies, but there are many Internet marketing techniques and resources available to the solo marketers that would help them to stay in touch. There are literally hundreds of new Internet millionaires developed on a daily basis.There are also many niche areas with good benefits derived from Internet marketing, but generally the process is attractive all round as a method of promoting any business, recreational or personal projects across the Internet. Internet Marketing is where the future lies for businesses large and small. The Internet has arrived and no-one can deny it!Trevor Taylor

As a London children’s entertainer of over 17 years experience, I’ve been to a fair few parties. How many I couldn’t possibly accurately calculate, but I’d hazard a guess that I’m probably past my thousandth party. With all this experience I’ve become acutely aware of what can make or break a children’s party, especially from the entertainer’s perspective. Ideally when hiring an entertainer, the intention is to have a fun party with as little stress as possible. This doesn’t come without some planning and the best parties come from good team work between the client and the entertainer. Communication is vital, make sure you spend some time chatting to your entertainer to make sure they know what they are doing. Personally I feel an entertainer who is willing to compromise and bend to all requests may suggest an entertainer with little or no experience. An experienced entertainer is a source of many hints and tips for making your party successful, so don’t be afraid of picking their brains. A wise client is one who listens to suggestions from the entertainer and works in conjunction with them. Good teamwork is essential for a smooth and calm party. I don’t know about you, but I like to avoid chaos at all costs.Let’s start with BALLOONS.Balloons. What party is complete without them? They provide instant festive decoration and are a party must. Right?Right. But there are also times when balloons can be the cause of party chaos.As an entertainer who wants to make sure my client’s party experience is a calm and controlled affair, I walk a tightrope of sergeant major/party-pooper. It’s a fine balance of keeping control but also not destroying the fun atmosphere. After all, fun is what a party is about. But out of control fun can soon descend into very unpleasant chaos. This is easily avoided though by taking some precautionary measures.When clients book a party with me, I suggest to them that if they are having balloons, to make sure they are kept off of the floor.Party-pooper alert? Hmm, maybe, but balloons are great fun to play with on the floor as long as there is no other planned activity going on. If you are having a free play /soft play session for your party, by all means cover the floor with balloons. They are a simple and cheap way of keeping small children busy. Combine balloons with a few bubbles and that is a party in itself. But and this is a big BUT if you have booked entertainment for the party, keep the focus on the booked entertainment. Children find it hard to focus on one thing if there are lots of other things going on at the same time and that inability to focus often leads to all-consuming chaos.Keep balloons tied up and out of reach if you don’t want loose balloons to become bouncy weapons and missiles, perfect objects to hurl into puppet booths or bash puppets/entertainers/each other with.Don’t underestimate the noise balloons can create when in a child’s grasp, the squeaking and bursting and general distraction they can cause can’t be over-emphasized.Helium balloon ‘forests’ can be a beautiful decorative feature, but make sure that the dangling string is just out of children’s reach otherwise expect a few children to take on the role of chief balloon collector and claim them all. If there is to be a puppet show, make sure helium balloons are away from the front of the stage as the constant bobbing of the balloons can completely obscure the view for the majority of the audience and also risk popping on the hot lights. On that note, do bear in mind that some children are balloon phobic especially if they happen to be autistic and sensitive to noise. Balloons can then be a very terrifying thing, unpredictable and very loud when popped. We want to minimize tears and disruption and maximize fun by thinking in advance.So to summarize:Keep ‘air’ balloons off of the floor if you are having entertainment and use them for decoration and going away gifts at the end of the party.Make sure the string of helium balloons is just above the reach of the tallest child at the party to minimize squabbles and disruption if you want to make a forest of helium balloons.Tie helium balloons firmly to the child’s wrist on departure- they have a nasty habit of flying to the moon if you don’t. ( The balloons that is, not the children!)Consider tying helium balloon to each of the chairs at the tea table. This is a great way of adding instant party pizzazz but keeps the balloons in a secure place.Be mindful of any left over latex from burst balloons, small children can easily choke. In my time as an entertainer, adults have been known to use the stretchy stuff to make makeshift caterpaults to fire at the entertainer… Hmm. Not great. Silly grown-up’s hey?